For it is the process of attracting targeted audiences online that will spell the difference between a successfully thriving business – and a failed one. Even if you receive tons of daily traffic to your website, they would not amount to anything unless they convert to leads or sales. In the digital arena where business and commerce are heading to, Digital Marketing tools and techniques provide business owners the best chances for competition, survival and even business growth.
The following 12 reasons will show you why the use of digital marketing is not only investment-wise decision but also an effective marketing channel that can help you grow your business.
The Infographic:
1. Because Digital Marketing Levels the Online Playing Field
Gone are the days when business owners still welcome the notion that Digital Marketing is only for the likes of multinationals and large corporations that have the sufficient resources required to mount an online marketing campaign. Digital Marketing actually levels the playing field, providing small and medium enterprises the chance to compete against the big boys and attract their share of targeted traffic.
With digital marketing, small companies now have the resources to perform sales and marketing processes that were previously available only to large corporations. Without a call center, small businesses can engage effectively with multiple customers, even to customers from any parts of the world even if they don’t have physical stores or branches in these locations.
2. Because Digital Marketing Is More Cost-Effective than Traditional Marketing
Small businesses have very little resources and even capitalization. This is why Digital Marketing provides them with a better and much more cost-effective marketing channel that delivers results. Gartner’s Digital Marketing Spend Report highlighted that up to 40% of respondents claimed getting considerable savings by using digital marketing methods of promotion for their products and services.
That is why according to the Gartner survey, 28% of business owners surveyed will shift marketing budget allocations from traditional media channels and invest them into digital online marketing tools and techniques. HubSpot confirms this as shown in the chart below that confirms how digital marketers get better Cost-Per-Lead (CPL) compared to other marketing channels.
3. Because Digital Marketing Delivers Conversion
Businesses marketing products and services online measure success by the percentage rate of incoming traffic gets converted into leads, subscribers or sales, depending on the intended purposes of your website. Without conversion, all your traffic would mean nothing and all your marketing efforts will simply go to waste. That is why business owners are streamlining their digital marketing campaigns towards conversion optimization, making it a top priority above everything else.
There are several tools and techniques that you can use for your digital marketing campaign such as Search Engine Optimization, social media marketing and email marketing. As seen from the chart below from HubSpot’s 2013 State of Inbound Marketing Report, these three that generate quick and effective communication and interaction with targeted audiences will deliver better-than-average results in terms of higher conversion rates.
4. Because Digital Marketing Helps Generate Better Revenues
Higher conversion rates generated by effective digital marketing techniques will deliver loads of profitable benefits for you and your business in terms of better and higher revenues. Google confirms this in a study with IPSOS Hong Kong, claiming 2.8 times better revenue growth expectancy for companies using digital marketing strategies to those who do not.
With better revenue growth expectancy, small and medium enterprises using digital marketing techniques will have 3.3 times better chances of expanding their workforce and business – opening their doors to better, larger and farther reaching markets both locally and abroad. Google’s Asia-Pacific Head of SME Kevin O’Kane describes the Internet as rocket fuel for growth for small and medium enterprises.
5. Because Digital Marketing Facilitates Interaction with Targeted Audiences
One of the reasons why digital marketing is taking over traditional marketing channels is the ability of Internet marketing tools to interact with targeted audiences in real time. Engagement in any form is what your customers expect to receive when interacting with your brand or business. How your business handles such engagements and interactions will spell the difference between business success and failure – just like what eMarketer’s report Key Digital Trends for 2014 is saying as shown below.
Interacting and providing your customers with proper engagement points can give you an insight of what your targeted audiences want. This vital information will steer you towards making the right set of next moves, provide your customers with an even better experience, develop good relationships with them – gaining their loyalty and trust that you will need when your business begins to grow.
6. Because Digital Marketing Caters to the Mobile Consumer
Undoubtedly, mobile internet will be the next wave of information dissemination and communication channel, brought about by the rapid proliferation of smartphones, tablets and other internet-enabled devices. These mobile devices have become a central part of American life that 91% of adults in the United States always have their devices within reaching distance.
Now would be the best time to have digital marketing campaigns intended towards mobile consumers, paving the way for them towards achieving better growth and faster expansion. Mobile gadgets have evolved from being mere alternatives for laptops and personal computers, into something that is influencing their purchasing decisions as confirmed by another report from eMarketer.
7. Because Digital Marketing Builds Brand Reputation
The power of digital marketing lies in its ability for attracting targeted traffic. These types of audiences for your content are most likely already ready to know more about your brand, products or services and may be interested enough to purchase what you have to offer. Delivering on what you promised will help you develop a better relationship with your targeted audiences, help them transition into paying customers that will go back and interact with your site some more – on a regular and continuous basis.
This will prove beneficial for your brand reputation, as satisfied customers will most likely tell other people about their experience with your brand, product or service. Your brand reputation will go viral as expected, further opening new doors of opportunities for reaching bigger markets and attain business growth.
8. Because Digital Marketing Provides better ROI for Your Marketing Investments
With better revenues and better branding, Digital Marketing can provide a better Return of Investments (ROI) than traditional media and marketing channels. With traditional media, the cost is too exorbitant for small and medium enterprises to leverage on, and the results received are somewhat vague and difficult to measure.
Digital Marketing on the other hand can easily be tracked and monitored, with results immediately realized and measured as soon as targeted audiences provide contact information, subscribe to a newsletter or training program, or make a purchase. The key to success in Digital marketing however, is to generate a steady flow of targeted traffic that converts into sales and leads. The more your business generates this kind of traffic, the faster you can realize your ROI.
9. Because Digital Marketing Earns People’s Trust
Digital Marketing rides on the current online trend that focus more on social media signals resulting from direct and more personalized interaction between a brand or business and their targeted audiences. In the Nielsen Global Online Consumer Survey that involved 25 thousand consumers coming from at least 50 countries, 90 percent of respondents claimed they would trust information about a particular brand, product or service if the data comes from people they know.
Digital Marketing leverages on social media signals, social proof and testimonials from actual consumers who have previously purchased, joined, or availed of a product or service marketed by a particular brand or business. The more reliable these social signals are, the higher the trust rate it can generate from targeted audiences – most of which can be potential customers.
10. Because Digital Marketing Entices People to Take Favorable Action
While social signals and testimonials help earn trust from targeted audiences, Digital Marketing makes use of effective strategies that will entice people to take a favorable action your brand or business intends them to take. Conversion to leads or sales is still initiated and under full control by the website visitor. They are not compelled to do so but digital marketers can make use of clever and innovative ways to entice conversion using Calls-To-Action.
Calls-To-Action specifies what your web visitors should do next – either to sign up, like, download something, call or buy – specific steps that will entice them to perform a favorable action. Innovative forms, buttons and texts are optimized according to copy, color scheme, graphics and even positioning on the page to generate the best results in terms of generating favorable action.
11. Because Digital Marketing Makes You Ready for the Internet of Things
The “Internet of Things” is a global ecosystem of interconnected devices – tablets, smartphones, gadgets, appliances and more – that can interact with each other through the Internet. Sounds like something from a Sci-Fi thriller, but this is what the projected 24 billion gadgets by the year 2020 will actually head to. Digital Marketing will prepare your business towards this eventuality, an interconnected ecosystem that will permeate through every aspect of people’s lives. Survival for your business in the era of the “Internet of Things” means inclusion in this interconnected grid – giving you an access window to reach out to targeted audiences belonging to this online grid.
12. Because Digital Marketing Ensures Business Survival Online
It is a normal occurrence for brick-and-mortar business establishments to encounter visitors entering their store, skimming through and inspecting products, then leave without buying anything. Many kinds of people like these come and go, but a targeted few will actually make a purchase and if satisfied, will come back for more on a later date. If you get less of the later and more of the few, sooner or later your brick-and-mortar business will cease to exist.
Your business can be likened to this. Even if you have tons of website visitors but none of them ever convert, your business will also cease to exist. Digital Marketing helps you make use of proven strategies and techniques that attract not necessarily more traffic – but highly targeted traffic that delivers results. Targeting the right kind of people that delivers the right kind of results is what Digital Marketing is all about – ensuring survival for your business.
Best digital marketing agency in Nigeria - Ocubedigital
Best advertising agencies in ikeja - Ocubedigital,
Best digital marketing agency in Abuja - Ocubedigital,
Best digital marketing agency in Lagos - Ocubedigital
https://www.ocubedigital.com/advertising-agencies-ikeja-lekki-lagos-island/
https://www.ocubedigital.com/digital-marketing-agency-in-abuja/
https://www.ocubedigital.com/digital-marketing-agency-in-lagos/
Good post!
ReplyDeleteStylephotos
Computer Full Form very usefull
ReplyDeleteEWS Certificate
ghd sports
One of the best way to earn extra income without investment is Crypto Earning, there are so many websites where you can earn real crypto by doing some task like paid to click, lottery, task like viewing ad. Freeperfectmoney.com a site where you can earn free crypto currency, no investment need. Every 15 Minutes they pay via Faucetpay micro wallet, where you can withdraw real cash.
ReplyDeletehttps://freeperfectmoney.com
FREE BITCOIN FAUCET EVERY 60 MINUTES
FREE ETHEREUM FAUCET EVERY 15 MINUTES
FREE DOGECOIN FAUCET EVERY 15 MINUTES
FREE TRON FAUCET EVERY 15 MINUTES
EARN UP TO $200 FREE EVERY 30 Minutes
50% REFERRAL COMMISSION FOR ALL ACTIVITY
EARN BY SURFING ADS DAILYNew (Minimum Payout-$0.05)
FREE LOTTERY DAILYNew (WIN $5 NO INVEST)
Handsome Up Pump Price In Pakista
ReplyDeleteReally great thoughtful Information thank you! groupon clone script
ReplyDeleteHey Thanks for sharing this blog its very helpful to implement in our work
ReplyDeleteRegards
Hire a Website Hacker
Good Working Thanks for sharing keep it up
ReplyDeletevstcomplex Easy to direct download all software
VMWare Fusion Crack
BandLab Cakewalk Crack
Addictive Trigger Crack
Initial Audio Crack
Boom 3D Crack
Hey Thanks for sharing this blog its very helpful to implement in our work
ReplyDeleteRegards
coord set
thank you for nice information
ReplyDeletevisit our website: https://uhamka.ac.id/
A setting that isn't a lab or a place of medicine. A venue you go to every day—a coffee shop, a grocery store, a convenience store. In a study of the retail environment, I would have to go to one of those as the place where I'd meet this pharmacist who could give me answers to questions about coffee and drug interactions. How much caffeine is in a cup of coffee?
ReplyDelete
ReplyDeletefcs up is the most popular website in uttar pradesh govt
SitarganjTv
ReplyDelete@SitarganjTv – Twitter
सितारगंज टी वी आपकी अपनी आवाज !
उत्तराखंड का तेजी से बढ़ता हुआ सोशल मीडिया चैंनल
https://sitarganjtv.com/
nice content. thanks for that. Canlı casino - Rulet Hileleri - Lisanslı bahis siteleri - Bonus veren siteler - akor - Norabahis - En iyi bahis siteleri
ReplyDeleteThank you for nice information, Visit Us:
ReplyDeleteHere
Thank you for nice information 😊
ReplyDeleteVisit Mywebsite :
Visit us
Join Illuminati Today
ReplyDeleteContact Illuminati
Illuminati Members
Illuminati Beliefs
Illuminati As A Secret Society
Jiomart Udaipur
ReplyDeleteOnline Grocery Jiomart Udaipur
Online Clothing Udaipur Flipkart Myntra
Sell Online Udaipur sell My Products Online Udaipur Rajasthan
Sarkari Mitra Free Job alert Jagran josh
Sell Online Dshans
Buy Furniture Online at Best Price
Online Clothing India
Buy Glasses Spectacles online India
Thanks for nice information
ReplyDeleteDont forget to visit our site :)
thank you for nice information, finally i found what I'm searching for.
ReplyDeletevisit our website: https://uhamka.ac.id/
Как сделать, чтобы быстро встал?
ReplyDeleteBetpuan Giriş
ReplyDeleteUltrabet Giriş
İkimisli Giriş
Onwin Giriş
Norabahis Giriş
These are very good post and i like your post...hindi skill
ReplyDeleteDue to the economic https://qestabad.com/ conditions of the society, many people who are looking to buy a house, prefer to choose a mortgage apartment. The homeowner can have a number of good features for buyers if they have long-term installments.
ReplyDeletehttps://minimilitiahack.net
ReplyDeleteisumsoft windows password refixer crack
ReplyDeleteauto key presser crack
device doctor pro crack
partition magic crack
disk drill crack
lightworks pro crack
diskdigger crack
drmare m4v converter crack
bytefence antimalware pro crack
netcut crack
welcome crypto recovery services
ReplyDeleteIn Crypto recovery process we specialize in creating software and tools which help to reverse(recover) all your crypto currency lost to scammers and fake investment sites, fake mining site, forgotten password, lost seeds but still have the payment address and don't know how to go about it.
We convert your nonspendable bitcoins to spendable using our tools
<a href="https://www.privatekeygeneratorhack.com how to recover lost or stolen crypto funds,
how to recover lost or stolen crypto currency,
best crypto recovery service,
how to make non spendable funds become spendable,
best private key finder software or tools,
how to unlock blocked crypto wallets,
how to generate private key of any crypto address,
how to recover crypto currency from fraudulent investment platforms,
how to reclaim lost or stolen crypto currency, How to retrieve lost or stolen crypto currency from fake investment platforms,
How to recover fake tokens and NFTs, private key, blockchain recover service, crypto recovery expert, solution hack
how to retrieve lost or stolen crypto currency,</a> Contact us for more info on;
WhatsApp: +44 7377568039 Telegram: @Thomsonjay
Private key finder/ crypto recovery / nonspendable
Visit codewithrandombest knowledge
ReplyDeleteits an awesome bro
best knowledge
nice
This is an awesome article.
Thanks For This Information
Visit codewithrandombest knowledge
its an awesome bro
best knowledge
nice
This is an awesome article.
Thanks For This Information
Visit codewithrandombest knowledge
its an awesome bro
best knowledge
nice
This is an awesome article.
Thanks For This Information
천안출장샵
ReplyDelete강릉출장샵
성남출장샵
하동출장샵
고양출장샵
파주출장샵
횡성출장샵
평택출장샵
거창출장샵
군포출장샵
ReplyDeleteHelp Ukraine Online
Come back alive fund
donations in cryptocurrency
Donate Now
Know About US
Contact us to support Ukraine
Thank you for nice information. Please visit our web:
ReplyDeleteUHAMKA
Thank you for nice information
ReplyDeleteVisit Mywebsite
Visit Us
예천출장샵
ReplyDelete원주출장샵
전주출장샵
목포출장샵
양구출장샵
성주출장샵
고양출장샵
화성출장샵
속초출장샵
춘천출장샵
Thank you for nice information. Please visit our web:
ReplyDeleteClick Here
Click Here
Thank you for nice information
ReplyDeletePlease visit us
Your article is good
ReplyDeleteFree classfieds sites in Kerala
Buy and sell your products online in Kerala
Thank you for nice information
ReplyDeleteVisit :
Here
Thank you for nice information.
ReplyDeletePlease visit my site on bellow :)
My site
총판출장안마
ReplyDelete총판출장안마
고고출장안마
조조출장안마
조조출장안마
뷰티출장안마
총판출장안마
총판출장안마
총판출장안마
심심출장안마
color changing gel nail polish With good quality, we put beauty, fun and environment protection elements into the products. We use natural products that all ingredients are ecological, non-toxic and harmless. The materials are imported from US, Japan and Germany, which aiming at minimizing the harm of chemical components to human bodies.
ReplyDeleteبهترین نحوه تنبیه کودک برای درک خطایش
ReplyDeletehttps://goo.su/Tuaw
piege a rat
ReplyDeleteAmorcer le piège à rat sans vous salir les mains. Vous entendrez un avertisseur sonore qui confirmera l’enclenchement de celui-ci.
I am happy after visited this site. It contains valuable data for the guests.
ReplyDeleteSuch a nice post and very informative!
Much thanks to you!
idmcracked.net
Prism Video Converter Crack
Plugin Alliance Bundle Crack
Roland JV Crack
STANDARD Codecs Crack
Re-Loader Activator Crack
Redshift Render Crack
IBM SPSS Crack
Thank you for nice information
ReplyDeletePlease visit us